branding

Nike Rebuilds LeBron James Brand

After his highly controversial departure from the Cleveland Cavaliers, many believe that LeBron James brand is not what it used to be. He has lost a lot of his fan base and many believe he made the wrong decision by going to the Miami Heat. Here at “Money Is Just An Idea”, we know that brands are everything when it comes to creating and growing your business. However, no matter what you do, there will be times when your brand has taken a hit, but know you can always get out there and build it back up. Below is the latest Nike commercial where LeBron James is doing just that! Do you guys think they did a good job?


Discussion

3 comments for “Nike Rebuilds LeBron James Brand”

  1. Brilliant. Love the commercial. It’s entertaining and makes all the points it needs to in a clever manner. #teambron

    Posted by Maanist | October 25, 2010, 7:19 pm
  2. @Maanist I agree. Also it points to a very fundamental point. Should I be who you want me to be or should I be who I want to be? It makes all the naysayers think twice and say dang, he right, why am I judging his decisions, he should be able to do whatever he pleases.

    Posted by TheMoneyMaven | October 25, 2010, 7:21 pm
  3. First off, I love the jab a Charles…haha #Classic

    But seriously, I think NIKE understands brands probably better than any other company, and like any great brand, you have to do damage control sometimes.

    People aren’t perfect…SURPRISE…knowing that, a brand must be not only proactive in who thy select as their brand ambassadors, but they also have to be reactive in how they can reinstate the brand message when it gets lost in negativity.

    I just want to see GREAT basketball, let the games begin!!

    Posted by RedMaven | October 25, 2010, 7:26 pm

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