In an earlier post we suggested that you check out HBO’s new series “How to make it in America” which basically shows the experiences Ben and Cam (the main characters) go through while turning their ideas into a profitable business, specifically, a high end denim (jean) line.
How does this relate to MAGIC? I am so glad you asked.
Well, there is no hocus pocus here, but the long answer is this “MAGIC is the preeminent trade event in the international fashion industry, hosting global buyers and sellers of men’s, women’s and children’s apparel, footwear, accessories and sourcing resources. As an incubator of fashion, MAGIC is where new trends surface and develop into what will be seen on the consumer. The show’s goal is to connect and inspire the fashion community, fuse diverse trends, while offering unbeatable service to its customers.”
A short answer is if you want to get your fashion line in front of major movers and shakers in the fashion industry and book orders you need to be in Las Vegas in either mid February or early September for MAGIC.
So, Ben and Cam (I know they are fictional characters, but there may be some of you reading this right now how have started or thinking about staring some type of clothing line, so I am talking to YOU): “Once you have your business setup properly, outlined end-to-end procedures for your products, quality samples, some marketing signage, business cards, flyers, and a manufacturer lined up ready to receive orders, then and only then will you be ready to really attend MAGIC to get some skin in the game.”