Sounds crazy doesn’t it? Well do not be so quick to judge.
Ken Ahroni, founder of Lucky Wishbone Co., did just that! Well he did not exactly sell customers “wishes,” he sold them something to use while wishing. When I first came across this product (And, no, I was not in the market for plastic wishbones, haha, I was researching simple ideas that made money) I thought to myself, “Who in the world would pay for a plastic wishbone?” Well apparently a lot of people! After thinking of the idea Thanksgiving of 1999, their sales surpassed $1 million USD by 2006!
I love the disposable product business model: products that get used over and over again like batteries, toilet paper, light bulbs, etc. To make your business model better and boost sales, you can come up with a product that the customer will frequently consume.